TV2 PARTIKABAL
TV 2 PARTIKABAL
Roles: Concept/game design, art direction, UX/UI design, logo design, prototyping, illustration, animation
Client: TV 2
RETHINKING POLITICAL PREFERENCE TESTS
For the Norwegian 2020 elections TV 2 wanted to create something Norway has never seen before.
Partikabal employs various gamification elements to break away from the conventional linearity of quiz systems.
GAMEPLAY CONCEPT AND FLOW
DESIGNED TO BE PLAYED – NOT ENDURED
Partikabal uses a multitude of gamification mechanisms to avoid the linearity of traditional quiz systems. Designed to be played rather than endured.
- Tactile interaction
- Gratification loops
- Meta game
- Contestant elimination and comeback minigame
- Round system
- Mobile game UX/UI and much more.
Unique visitors rate increase:
144%
With a massive increase traffic and completion rate “Partikabal” is one of the most successful web projects in the history of TV 2
GAMIFICATION MECHANISMS
BASED ON THOROUGH RESEARCH AND 10 YEARS OF EXPERIENCE IN GAME DESIGN
Partikabal employs a variety of established gamification techniques to maintain user engagement throughout a series of 30 statements. These mechanisms are specifically crafted to address the core psychological needs outlined in Maslow’s Hierarchy of Needs theory.
UX/UI DESIGN PROCESS
BASED ON LEAN STARTUP, DATA ANALYSIS AND EXTENSIVE USER TESTING
Scalable gamification products with this level of complexity are created by utilizing The Lean Startup method. This includes following the Product-Market Fit pyramid model and adapting each step to fit the scope of this project.
Among other steps: Proper pretesting, value proposition process, scoping and mapping of feature sets, competition analysis, multiple phases of flow-charting and wireframing, focus group and user testing of both user journey and acceptance.
Created and developed by utilizing an iterative agile process and refined through repeated extensive user testing.
NB: Partikabal is a scalable product and has in it’s newest iteration adapted UI styling.